3.2.25 Meeting Agenda

January 19, 2025
Time: 12:00 PM – 2:00 PM
Location: Tempe Public Library

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12:00 PM – 12:15 PM | SET-UP INTRODUCTIONS

• Set-up A/V

• Introductions

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PARTNERS IN THERAPY CONFERENCE

• Shift in Business Strategy - Grants and Pilot Programs

• https://pitconferenceaz.com/pit-conference-2023/

• https://pitconferenceaz.com/pit-sponsorship-opportunities/

• Website Demo www.thrivemental.com

 

Audience

 

Privately Owned Facilities: These are typically for-profit or non-profit organizations that provide a variety of behavioral health services. They may include outpatient clinics, residential treatment centers, and hospitals. These facilities often operate independently and can offer specialized programs for mental health and substance use disorders.

• Banner Behavioral Health Hospital - A facility that provides various mental health services, including inpatient treatment and outpatient services.

• Phoenix Behavioral Health - Offers a range of services, including individual therapy, group therapy, and other mental health programs.

• Esteem Behavioral Health - Specializes in outpatient mental health services, including therapy and psychiatric care.

• Valley Hospital - Provides psychiatric services for adults and adolescents, including inpatient and outpatient care.

• Cenpatico Integrated Care - A managed care organization that provides a range of behavioral health services across Arizona.

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Government-Owned Facilities: These facilities are operated by federal, state, or local governments. They may include public hospitals, community health centers, and outpatient clinics. These facilities often provide services to underserved populations and may offer lower-cost or sliding-scale fees based on income.

• Arizona State Hospital - A state-run facility providing psychiatric services for individuals with serious mental health issues.

• Maricopa County Department of Behavioral Health Services - Provides an array of community-based behavioral health services for residents of Maricopa County.

• Pima County Health Department Behavioral Health - Offers comprehensive mental health services to residents of Pima County.

• ADHS Division of Behavioral Health Services (DBHS) - Oversees public behavioral health services in Arizona, providing integrated care to those in need.

• Coconino County Community Services - Provides behavioral health services, including crisis intervention and outpatient therapy for residents of Coconino County.

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Private Practice Therapists: Individual or group practices that provide therapy services to clients. These therapists, such as psychologists, social workers, or counselors, often operate independently or in small groups and can offer a wide range of therapeutic modalities and approaches.

• Desert Star Addiction Recovery Center - A private facility specializing in addiction treatment, offering personalized recovery programs, counseling, and therapy for individuals struggling with substance use disorders.

• The Meadows - Based in Wickenburg, Arizona, The Meadows is a well-known treatment center focusing on trauma, addiction, and mental health issues, providing various therapeutic modalities in a private setting.

• Sierra Tucson - Located in Tucson, this facility offers comprehensive treatment for substance abuse, trauma, and co-occurring disorders, utilizing evidence-based therapies and holistic approaches.

• Arizona Counseling & Treatment Services (ACTS) - Providing outpatient mental health services, this private practice offers individual and group therapy for a variety of mental health conditions.

• Therapists in Private Practice - Many licensed therapists operate private practices throughout Arizona, providing individual and family therapy. Examples include practices like Mindful Therapy Group and Courageous Heart Counseling, which focus on different therapeutic approaches and client needs.

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Direct to Patient (DTP): Strategies or services designed to deliver information, products, or Claireena services directly to patients, bypassing the need for insurance approval, physician referrals, or any other intermediary involvement from healthcare professionals.

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• Social media 

  • Demo 1

  • Demo 2

  • Demo 3

• SEO optimization

• Radio / Television

• Industry events

Conference Attendance

• Thomas and Greg

• All others as “Interns” at reduced rate of $75

 

• Exhibit Booth Strategy

  • Peak interest

  • Demo Claireena

  • Collect contact information

 

• Positioning Claireena - Demo Call Continuation

  • A supplement to post-care strategy

  • Resource for those without resources

 

• Table set-up

  • Tablecloth w/logo

  • Table stands

  • Standing banners (QR codes, statistics, etc)

  • Business cards

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INSURANCE CREDENTIALING

• Overview by Greg

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POTENTIAL INVESTORS

• Blueprint

• Private Investor

• Private Investor

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TECHNOLOGY UPDATES

• Shopify integration

• Subscription status identification

• Call continuation

• Text messaging capabilities

• Non-subscribed caller communication and text message

• Web site rebuild

• Information request form

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PATIENT EXPERIENCE

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Patient sign-up at a behavioral facility

Option 1: Develop custom landing page/portal for the facility (after completing the discharge process)

• Facility staff enters patients phone number (only) in the portal

• Patients immediately receives welcoming email with Claireena’s phone number

• The patient receives a text from Claireena 3 hours after discharge to see how things are going and welcomes them to call her at any time. The text includes claireena’s phone number.

• The patient receives a text from Claireena “ Hi Thomas, I hope things are going well. Remember, I’m here to help you stay on track. You call me anytime 24/7. [phone number]. Claireena

• Develop a rhythm of weekly text messages to patients. (Klaviyo, Shopify or Twilio)

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Option 2: Provide facilities with materials they make patients aware of so they sign-up on their own.

• Facility staff informs patients of the benefits of Claireena and how she can help them stay on track.

• Facility staff gives patients a pamphlet, business card, QR code that takes the patient to their facility’s customer landing page/portal.

• Patients sign-up on their own.

• Patients immediately receives welcoming email with Claireena’s phone number

• The patient receives a text from Claireena 3 hours after discharge to see how things are going and welcomes them to call her at any time. The text includes claireena’s phone number.

• The patient receives a text from Claireena “ Hi Thomas, I hope things are going well. Remember, I’m here to help you stay on track. You call me anytime 24/7. [phone number]. Claireena

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Additional Service Flows

• Cancel Subscription: 

• Modify Subscription: Upgrade, downgrade, pause

• Chargebacks:

• System down / slow connection complaints:

• Not satisfied with Claireena:

• Refunds

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BEHAVIORAL HEALTH TERMINOLOGY 

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Modernized Terms

Here are ten examples of modern language related to the mental health field:

• Behavioral health facility - traditional term: mental heath institution. 

• Emotional wellness center - Traditional term: mental health clinic

• Trauma-informed care - Traditional term: psychotherapeutic approach

• Peer support specialist - Traditional term: mental health aide

• Integrated care team - Traditional term: multidisciplinary therapy group

• Holistic therapy - Traditional term: alternative medicine

• Crisis stabilization unit - Traditional term: psychiatric emergency room

• Behavioral health coach - Traditional term: life coach for mental health

• Digital mental health platform - Traditional term: teletherapy service

• Mindfulness-based therapy - Traditional term: stress relief therapy

• Resilience training program - Traditional term: mental health resilience workshop

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Here are ten additional modern terms related to the mental health field:

• Wellness retreat - Traditional term: psychiatric rehabilitation center  

• Self-care practices - Traditional term: personal therapy routines  

• Cognitive behavioral interventions - Traditional term: cognitive therapy techniques  

• Emotional intelligence training - Traditional term: personality development program  

• Recovery-oriented services - Traditional term: institutional mental health services  

• Mental health advocacy - Traditional term: mental health awareness campaigns  

• Social-emotional learning - Traditional term: character education  

• Mind-body therapy - Traditional term: psychosomatic treatment  

• Virtual support group - Traditional term: traditional therapy group  

• Family-centered care - Traditional term: family therapy

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These terms reflect a shift toward more inclusive, user-friendly, and holistic approaches to mental health care.

CLOSING THOUGHTS AND DISCUSSION

 

Tempe Public Library

3500 S Rural Rd, Tempe, AZ 85282

Room #8

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